Creative Innovation: A Creative's Guide to Applied Creative Efficacy

By: MarQo Patton

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Synopsis: The current landscape of creative exploitation in the entertainment industry is complex and lacks foundational, agreed-upon development pedagogies for individual success. In a digitally-integrated society, it is our thinking that everyone is a student; and today's students find value in interactive, effective, and affordable strategies that are easily accessible. Through the expertise and content synthesis of Jusreall Music Group Global, LLC (JMGG), industry creatives can develop and sharpen their skills in general music production and artist business, with topics like poetic devices; vocal placement; health, lifestyle and coaching; effective sound checks; sound manipulation; branding; copyrights; registration; acting and self-taping; and more. With 50 synthesized mini-lessons and 13 explorations (applied activities), from scholar-practitioner MarQo "Jusreall" EdD--modern creative vocalists, recording artists, musicians, creative institutions, music companies and those who work with creatives have access to a wealth of knowledge that will benefit any 21st-century professional in the music business.