What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics

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Synopsis
Why do people buy? A behavioral economist explains the science of consumer behavior in &“the most important business book to come out in years&” (Michael F. Schein, author and columnist for Inc., Forbes, and Psychology Today).What Your Customer Wants and Can&’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better &“brain-friendly&” brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science and learn how the consumer brain works. Dramatically improve your effectiveness as a leader and marketer with: · Real-world examples that bring a concept to life and make it stick · Ideas to help you with problem solving for your business · Ways to hack your brain into coming up with innovative programs, products, and initiatives &“A stand-out guide for anyone fascinated by customer behavior and the science of decision-making.&” —Madeline Quinlan, cofounder of Salient Behavioral Consultants
Copyright:
2021

Book Details

Book Quality:
Publisher Quality
Book Size:
300 Pages
ISBN-13:
9781642505634
Related ISBNs:
9781642505627
Publisher:
Mango Media
Date of Addition:
Copyrighted By:
Melina Palmer.
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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