H2H Marketing: Case Studies on Human-to-Human Marketing (1st ed. 2023) (Springer Business Cases)
By: and and and
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- Synopsis
- H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
- Copyright:
- 2023
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783031223938
- Related ISBNs:
- 9783031223921
- Publisher:
- Springer International Publishing
- Date of Addition:
- 08/19/23
- Copyrighted By:
- The Editor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Psychology, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Philip Kotler
- Edited by:
- Waldemar Pfoertsch
- Edited by:
- Uwe Sponholz
- Edited by:
- Maximilian Haas
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- by Philip Kotler
- by Waldemar Pfoertsch
- by Uwe Sponholz
- by Maximilian Haas
- in Nonfiction
- in Business and Finance
- in Psychology
- in Sociology