The Routledge Companion to Marketing History (Routledge Companions in Business, Management and Accounting)
By: and
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
- Copyright:
- 2016
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 464 Pages
- ISBN-13:
- 9781134688753
- Related ISBNs:
- 9780415714181, 9780367868710, 9781315882857
- Publisher:
- Taylor and Francis
- Date of Addition:
- 08/27/23
- Copyrighted By:
- D. G. Brian Jones, Mark Tadajewski
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- History, Nonfiction, Reference, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- D.G. Brian Jones
- Edited by:
- Mark Tadajewski
Reviews
Other Books
- by Mark Tadajewski
- by D.G. Brian Jones
- in History
- in Nonfiction
- in Reference
- in Business and Finance