Social Communication in Advertising: Consumption In The Mediated Marketplace (4)
By: and and and and
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.
- Copyright:
- 2018
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 432 Pages
- ISBN-13:
- 9781351602907
- Related ISBNs:
- 9781315106021, 9781138094550, 9781138094567
- Publisher:
- Taylor and Francis
- Date of Addition:
- 08/28/23
- Copyrighted By:
- Routledge
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Social Studies
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
Reviews
Other Books
- by William Leiss
- by Stephen Kline
- by Sut Jhally
- by Jackie Botterill
- by Kyle Asquith
- in Nonfiction
- in Social Studies