Leading Sustainable Innovation

By: and

Sign Up Now! Already a Member? Log In
You must be logged into Bookshare to access this title. Learn about membership options, or view our freely available titles.

Synopsis
Sustainability will play an increasingly key role in the innovation process within businesses. Leading companies are already integrating these agendas, and preparing their sustainability executives to take the lead. This book demonstrates why sustainability requires innovation; explains how this opportunity can be grasped by sustainability executives; outlines the skills they will need to learn to lead on sustainable innovation; and outlines key trends in sustainable innovation and in managing innovation. Coad and Pritchard provide an overview of mainstream innovation, and draw out common characteristics of successful programmes, such as a corporate culture whose systems promote innovation. They highlight developments such as mobile technology, social media and collaborative consumption which transform the way consumers interact with companies. Viewed alongside emerging ideas on sustainability, such as the circular economy, this points to a clear need for a new set of innovation skills. Companies will face challenges in realizing these opportunities, in particular the development requirements for sustainability executives and broader organizational learning. This book is for companies who want to take advantage, and the sustainability executives who will be leading the way.
Copyright:
2013

Book Details

Book Quality:
Publisher Quality
Book Size:
67 Pages
ISBN-13:
9781351275224
Related ISBNs:
9781909293663, 9780367108106, 9781351275248
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Routledge
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Self-Help, Business and Finance, Earth Sciences, Law, Legal Issues and Ethics
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

Reviews

No Rating Yet