Promoting Sustainable Behaviour: A practical guide to what works

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Synopsis
Promoting sustainable behaviour is a critical part of society’s response to climate change. This short, practical book shows you how to build a sustainable behaviour campaign that works. There are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarizing "what really works" and pulling out the most important take-home messages from the evidence base, this book contains all the tools you need to maximize the success of your sustainable behaviour initiative – in households, when commuting, in the workplace and beyond. By looking beyond individual behaviours to people’s sense of identity and values; by incorporating social signals that provide such important cues for our everyday behaviour; by pointing out strategies that attract (and keep) people’s interest; and by understanding how to break bad habits and create good ones, this guide offers the best chance of making a sustainable behaviour campaign work, to create a lasting change in behaviour.
Copyright:
2012

Book Details

Book Quality:
Publisher Quality
Book Size:
62 Pages
ISBN-13:
9781351275941
Related ISBNs:
9781351275965, 9780367107949, 9781909293120
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Routledge
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Travel, Self-Help, Business and Finance, Law, Legal Issues and Ethics
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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