Digital Type Design for Branding: Designing Letters from Their Source

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Synopsis
The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs.

Key Features

  • A how-to resource for designers to referencee while designing letterforms.
  • The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs.
  • How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project.
  • This book gives designers a solid footing when designing a series of characters without developing a complete alphabet.
  • Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.
    • Copyright:
    2018

    Book Details

    Book Quality:
    Publisher Quality
    Book Size:
    224 Pages
    ISBN-13:
    9781315349732
    Related ISBNs:
    9780815365532, 9781315380407, 9781498777209
    Publisher:
    CRC Press
    Date of Addition:
    Copyrighted By:
    Taylor & Francis Group, LLC
    Adult content:
    No
    Language:
    English
    Has Image Descriptions:
    No
    Categories:
    Nonfiction, Computers and Internet
    Submitted By:
    Bookshare Staff
    Usage Restrictions:
    This is a copyrighted book.

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