The Psychology of Television
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- Synopsis
- This volume addresses the content of television -- both programs and advertisements -- and the psychological effects of the content on the audience. The author not only reports new research, but explains its practical applications without jargon. Issues are discussed and described in terms of psychological mechanisms and causal routes of influence. While primarily referring to the American television industry and American governmental regulations, the psychological principles discussed are applicable to television viewers world wide.
- Copyright:
- 1989
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 340 Pages
- ISBN-13:
- 9781351226769
- Related ISBNs:
- 9780805806212, 9781138412156, 9781351226783
- Publisher:
- Taylor and Francis
- Date of Addition:
- 09/03/23
- Copyrighted By:
- Routledge
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Language Arts, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.