Writing for Busy Readers: Communicate More Effectively in the Real World

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Synopsis
Writing well is for school. Writing effectively is for life. Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing: Less is moreMake reading easyDesign for easy navigationUse enough formatting, but no moreTell readers why they should careMake responding easyIncluding many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White&’s core ideas into the twenty-first century&’s attention marketplace. When the influential guides to writing prose were written, the internet hadn&’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader&’s attention is more challenging than ever. This is how to do it.
Copyright:
2023

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9780593187494
Related ISBNs:
9780593187487
Publisher:
Penguin Publishing Group
Date of Addition:
Copyrighted By:
Todd Rogers, PhD, and Jessica Lasky-Fink, PhD
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Reference, Business and Finance, Language Arts, Communication
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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