In Search of the Wild Tofurky: How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool

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Synopsis
The founder of Tofurky reveals how an idealistic hippie living in a treehouse created a global brand—and sold millions of products without selling out. In this entertaining memoir, Seth Tibbott reveals how he achieved overnight success—but only after fifteen years of intrepid failure. He tells the triumphant tale of how a self-described hippie with no business training but plenty of enterprising goals grew a $2,500 startup into a global brand and ushered in a plant-based foods renaissance along the way. Tibbott took home a grand total of $31,000 in his first nine years of striving to bring to the people a nearly unknown soy product—tempeh—he knew in his gut was revolutionarily tasty. He eschewed a buttoned-up lifestyle and resided in tipis, trailers, and a treehouse; rented workspace to piano-repairing circus clowns; and even briefly counted the infamous Rajneeshees as clients. Tibbott was never one to chase the money or try to fit in. Instead, he built a business that fit him. Thus Tibbott discovered the &“secret sauce&” ingredients that took his now-international brand from fameless to fame-ish to famous: bootstrapping, building business intuition, and staying true to his belief in eco-friendly practices. In Search of the Wild Tofurky proves that a good idea can change the world and make money, no matter the naysayers or the sometimes-harsh twists and turns of the unconventional path. &“Expert advice and inspiration from a most unconventional source . . . An education in the business of ethics.&” ―Eric C Lindstrom, author of The Skeptical Vegan
Copyright:
2020

Book Details

Book Quality:
Publisher Quality
Book Size:
256 Pages
ISBN-13:
9781635766554
Related ISBNs:
9781635766530
Publisher:
Diversion Books
Date of Addition:
Copyrighted By:
Seth Tibbott
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
History, Nonfiction, Biographies and Memoirs, Cooking, Food and Wine, Business and Finance, Earth Sciences
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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