Marketing Analysis in Sport Business: Global Perspectives (World Association for Sport Management Series)

Synopsis

This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants. Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry. Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business.

Copyright:

2023

Book Details

Book Quality:

Publisher Quality

Book Size:

306 Pages

ISBN-13:

9781000618938

Related ISBNs:

9781003302476, 9781032298757, 9781032298764

Publisher:

Taylor and Francis

Date of Addition:

09/12/23

Copyrighted By:

selection and editorial matter, World Association of Sport Management

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Sports, Business and Finance

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Kevin K Byon

Edited by:

Brian H Yim

Edited by:

James J. Zhang