H.J. Heinz Company (Images of America)

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Synopsis
A photographic history of one of America's oldest and best-loved companies, and a study in how to “do the common thing uncommonly well.”In 1869, the American diet was a dreary affair. Kitchen staples included bread, potatoes, other root vegetables, and meat. Tomatoes—at the time called “love apples”—were an exotic fruit. Then, twenty-five-year-old Henry J. Heinz helped to change all of that. Heinz established his company based on a single premise: quality. He demonstrated this commitment by bottling his first product, grated horseradish, in clear glass jars to showcase its purity. From his hometown near Pittsburgh, Heinz sparked a revolution. A colorful marketing genius, he was a foresighted entrepreneur whose peripatetic travels birthed the global H.J. Heinz Company, which today is the most international of all United States-based food companies. This book contains vintage images from the archives of one of America’s first industrial photography studios—capturing both the products and the memorable and creative marketing from the “57 Varieties” company.
Copyright:
2006

Book Details

Book Quality:
Publisher Quality
Book Size:
128 Pages
ISBN-13:
9781439618073
Related ISBNs:
9780738545684
Publisher:
Arcadia Publishing
Date of Addition:
Copyrighted By:
Debbie Foster and Jack Kennedy for the H. J. Heinz Company
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
History, Nonfiction, Cooking, Food and Wine, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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