Marketing Management and Communications in the Public Sector (2) (Masters in Public Management)
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- Synopsis
- This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
- Copyright:
- 2018
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 264 Pages
- ISBN-13:
- 9781317222606
- Related ISBNs:
- 9781315622309, 9781138655799, 9781138655805
- Publisher:
- Taylor and Francis
- Date of Addition:
- 09/16/23
- Copyrighted By:
- Martial Pasquier and Jean-Patrick Villeneuve
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Communication, Politics and Government
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Martial Pasquier
- by Jean-Patrick Villeneuve
- in Nonfiction
- in Business and Finance
- in Communication
- in Politics and Government