Sport, Media and Mega-Events

By:

Sign Up Now! Already a Member? Log In
You must be logged into Bookshare to access this title. Learn about membership options, or view our freely available titles.

Synopsis
Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world’s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand’s cultural influence. Focusing on the central concept of "mediatization" – the permeation of media into all spheres of contemporary life – the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, this is a seminal work in sport and media studies that reveals the growing political, economic, and cultural influences of sport mega-events in contemporary society. Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport.
Copyright:
2017

Book Details

Book Quality:
Publisher Quality
Book Size:
274 Pages
ISBN-13:
9781317397434
Related ISBNs:
9781138930384, 9781315680521, 9781138930391
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
selection and editorial matter, Lawrence A. Wenner and Andrew C. Billings
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Sports, Business and Finance, Social Studies, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Lawrence A. Wenner
Edited by:
Andrew C. Billings

Reviews

No Rating Yet