Strategic Communication, Social Media and Democracy: The challenge of the digital naturals (Routledge New Directions in PR & Communication Research)

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Synopsis
Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.
Copyright:
2016

Book Details

Book Quality:
Publisher Quality
Book Size:
188 Pages
ISBN-13:
9781317554905
Related ISBNs:
9781138841161, 9781138497412, 9781315732411
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
W. Timothy Coombs, Jesper Falkheimer, Mats Heide and Philip Young
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Language Arts, Communication, Politics and Government
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
W. Timothy Coombs
Edited by:
Jesper Falkheimer
Edited by:
Mats Heide
Edited by:
Philip Young

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