Perspectives in Marketing, Innovation and Strategy (Contemporary Management Practices)

Synopsis

This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. Practical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others. It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry perspectives on shifts in consumption practices. It assesses buying behaviour and trends, demographic classifications, operational practices and the integration of technology in marketing and strategy. Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in marketing, business studies, management studies, innovation and business strategy and communications.

Copyright:

2024

Book Details

Book Quality:

Publisher Quality

Book Size:

254 Pages

ISBN-13:

9781000961263

Related ISBNs:

9781032574868, 9781003434467, 9781032360898

Publisher:

Taylor and Francis

Date of Addition:

09/29/23

Copyrighted By:

selection and editorial matter, Philip Kotler, Subhadip Roy, Satyajit Chakrabarti, Dipak Saha and Rabin Mazumder

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance, Social Studies

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Philip Kotler

Edited by:

Subhadip Roy

Edited by:

Satyajit Chakrabarti

Edited by:

Dipak Saha

Edited by:

Rabin Mazumder