Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 1 (1st ed. 2024) (Smart Innovation, Systems and Technologies #344)

By: José Luís Reis and Marisa Del Rio Araujo and Luís Paulo Reis and José Paulo Marques dos Santos

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Synopsis: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 – 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Book Quality:: Publisher Quality
ISBN-13:: 9789819903337
Related ISBNs:: 9789819903320
Publisher:: Springer Nature Singapore
Date of Addition:: 10/06/23
Copyrighted By:: The Editor
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Computers and Internet, Technology, Mathematics and Statistics
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: José Luís Reis
Edited by:: Marisa Del Rio Araujo
Edited by:: Luís Paulo Reis
Edited by:: José Paulo dos Santos