Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data (1st ed. 2024) (Synthesis Lectures on Information Concepts, Retrieval, and Services)

By: Bernard J. Jansen and Kholoud K. Aldous and Joni Salminen and Hind Almerekhi and Soon-gyo Jung

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Synopsis: This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics.

Book Quality:: Publisher Quality
ISBN-13:: 9783031419331
Related ISBNs:: 9783031419324
Publisher:: Springer Nature Switzerland
Date of Addition:: 10/07/23
Copyrighted By:: The Editor
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Computers and Internet, Social Studies, Mathematics and Statistics
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.