Comedy, Cameos, and Campaign Communication: Leveraging Entertainment Media to Win Elections and Advance Policy (Routledge Studies in Media, Communication, and Politics)

Synopsis

This book provides a thorough foundation for understanding the shift from political campaigning via legacy news media to campaigning through entertainment media. Public discourse that would once transpire on the newsprint of opinion pages or behind a news anchor’s desk and teleprompter is now happening through talk shows and sitcoms, celebrity partnerships and influencer accounts, memes and streams, video games, branded merchandise, and social media. Here, Turcotte explores how media consumption habits have reshaped contemporary campaign norms and shifted strategies for seeking public office and advancing policy goals. He shows how candidates are incorporating entertainment media in their strategic campaigns, moving beyond satirical programs to demonstrate a multi-pronged approach to campaign communication in the entertainment environment. With a compelling introduction to these campaign shifts and an examination of tangible applications, this text is suitable for scholars as well as students in both political science and mass communication courses, particularly courses in political communication and strategic communication.

Copyright:

2024

Book Details

Book Quality:

Publisher Quality

Book Size:

116 Pages

ISBN-13:

9781003827818

Related ISBNs:

9781032429076, 9781003364832, 9781032429052

Publisher:

Taylor and Francis

Date of Addition:

10/25/23

Copyrighted By:

Jason Turcotte, The right of Jason Turcotte to be identified as author of this work has been asserted in accordance with sections

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Computers and Internet, Social Studies, Communication, Politics and Government

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.