Internet Branding For Lawyers: Building The Client-centered Website

By: Jeff Lantz

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Synopsis: Covering methods applicable to firms serving individuals as well as firms serving businesses, this reader-friendly guide shows how to create a brand and a website for a law firm. Lantz, a consultant in brand creation and website development who holds an MBA in finance, advises readers to focus on the customer perspective: how will you help me and how much will it cost. The book begins by explaining the increased importance of branding in today's information age, then explains how to build a brand around the law firm's practices and how to communicate the brand through website content and design. The final section of the book is given over to technical details and decisions related to areas such as content management systems, choosing a website developer, search optimization, domain names, and servers and website hosting. The book includes many bullets and checklists, along with b&w photos, screenshots, and examples of logos. Annotation ©2012 Book News, Inc. , Portland, OR (booknews. com)

Book Quality:: Publisher Quality
ISBN-13:: 9781614382935
Publisher:: American Bar Association
Date of Addition:: 10/23/12
Copyrighted By:: American Bar Association
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Computers and Internet, Business and Finance, Law, Legal Issues and Ethics
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.