Corporate Communication: A Guide to Theory and Practice (Seventh Edition)

Synopsis

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been fully updated to include: • changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams • the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media such as TikTok • the increasing focus on sustainability and the United Nations’ Sustainable Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity and inclusion (Microsoft); and hybrid working (British Airways). This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations. Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.

Copyright:

2023

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9781529616071

Related ISBNs:

9781529600025, 9781529600032, 9781529712674, 9781529616088, 9781529616064

Publisher:

SAGE Publications

Date of Addition:

11/09/23

Copyrighted By:

Joep Cornelissen

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance, Communication, Sociology

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.