Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces (Routledge Studies in Marketing)

By: and

Sign Up Now! Already a Member? Log In
You must be logged into Bookshare to access this title. Learn about membership options, or view our freely available titles.

Synopsis
Atmosphere is a term often used in everyday life to describe how a consumption space feels and has long been an important theme within marketing. There has been renewed interest in atmosphere over recent years in marketing and beyond, with the concept at a crucial point in its development. However, research about atmosphere is often confined into disciplinary silos. Consuming Atmospheres unsettles such disciplinary boundaries by delivering an interdisciplinary collection of cutting-edge work on atmosphere and consumption. Specifically, the book brings together experts from various disciplinary backgrounds to explore how atmospheres are designed, experienced, and researched. Within these three thematic parts organising the collection, atmosphere is explored across a range of consumption and geographic contexts, including pop-up stores, music festivals, tourist spaces, town centres, sports stadia, amusement arcades, food and drink, urban squats, and seaside piers across England, Scotland, Denmark, and Slovenia. The book will appeal to academics and postgraduate students within marketing and beyond, given the chapter authors have backgrounds in marketing, consumer research, geography, sociology, youth studies, art and design, place management, and law. It may also be of interest to practitioners endeavouring to co-create more effective consumption atmospheres, such as marketers, retailers, and place managers.
Copyright:
2024

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781000970333
Related ISBNs:
9781032264929, 9781003288510, 9781032264943
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
selection and editorial matter, Chloe Steadman and Jack Coffin
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Chloe Steadman
Edited by:
Jack Coffin

Reviews

No Rating Yet