Digital Content Marketing: Creating Value in Practice

By: and and and

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Synopsis
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions.
Copyright:
2024

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781000987553
Related ISBNs:
9781032387376, 9781032346793, 9781003346500
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
selection and editorial matter, Agata Krowinska, Christof Backhaus, Benjamin Becker and Fabian Bosser
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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