Customer Centricity in New Product Development: Radical Customer Orientation as the Key to High-potential Innovations (1st ed. 2023) (essentials)

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Synopsis
The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are upsetting old structures. And customers are increasingly well informed and digitally connected. Only offers that provide comprehensible and credible solutions for a company's own pain points can prevail.
Copyright:
2023

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9783662676974
Related ISBNs:
9783662676967
Publisher:
Springer Berlin Heidelberg
Date of Addition:
Copyrighted By:
The Editor
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Technology, Psychology, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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