Social Media in Sport: Evidence-Based Perspectives (Routledge Research in Sport Business and Management)

By: Gashaw Abeza and Jimmy Sanderson

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Synopsis: This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society. Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media platforms, and the theory and concepts that inform research on this important topic. Featuring the work of leading sport researchers from around the world, the book presents evidence-based analysis of contemporary topics including fan engagement, athlete activism, branding and sponsorship strategies, sportswashing, public relations and crisis communication. It presents case studies from sports and events such as the Olympic Games, the WNBA, professional football leagues, and Peloton, and across social media platforms including TikTok, Twitter and Instagram. This is essential reading for anybody with an interest in sport media, sport business, the sociology of sport, digital business, or new media studies.

Book Quality:: Publisher Quality
Book Size:: 200 Pages
ISBN-13:: 9781003816003
Related ISBNs:: 9781032595382, 9781032595375, 9781003455103
Publisher:: Taylor and Francis
Date of Addition:: 12/05/23
Copyrighted By:: selection and editorial matter, Gashaw Abeza and Jimmy Sanderson
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Sports, Computers and Internet, Business and Finance
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Gashaw Abeza
Edited by:: Jimmy Sanderson