Multimodality in Translation Studies: Media, Models, and Trends in China

Synopsis

Focusing on multimodality in translation studies, this edited volume provides insights into the trends and practices of multimodal translation in a variety of media. Divided into four main themes, the book explores audiovisual translation in digital media, multimodal translation of Chinese classics, multimodal design in website translation, and the use of paratexts in conference interpreting. Contributors draw on a diverse range of methods and theoretical models, including systemic functional multimodal discourse analysis, narrative theory, Skopos-functional theory, multimodal analysis of digital discourse, and corpus-based multimodal analysis. It covers important topics in media translation, ranging from emerging multimodal translation models to multimodal creativity in interlingual subtitling for social media and identity construction in the multimodal translation of food advertising. Through robust empirical studies, the book aims to shed light on the methodological development of multimodal translation in different media forms, including social media, websites, on-site interactions and books. The title will be of great value to scholars and students of linguistics, translation studies, multimodal discourse analysis and digital media.

Copyright:

2024

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9781003823926

Related ISBNs:

9781032646176, 9781032650975, 9781032650999

Publisher:

Taylor and Francis

Date of Addition:

12/05/23

Copyrighted By:

selection and editorial matter, Li Pan, Xiaoping Wu, Tian Luo, and Hong Qian

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Language Arts, Communication

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Li Pan

Edited by:

Xiaoping Wu

Edited by:

Tian Luo

Edited by:

Hong Qian