Researching and Analysing Business: Research Methods in Practice

Synopsis

Researching and Analysing Business: Research Methods in Practice provides an accessible and practical guide to various data collection and data analysis techniques within management, from both quantitative and qualitative perspectives. This key resource functions as a comprehensive reference tool – covering a broad variety of methodologies – examining both the theory behind them and their application in practice. These include systematic literature review through bibliometric and meta-analysis, secondary vs primary sources, qualitative research vs quantitative research, combining qualitative and quantitative methods, qualitative and quantitative research method approaches, fsQCA, data mining, and sentiment analysis. Chapters are rich in examples, data sets, practical exercises, easy-to-follow slides, and a glossary, which help readers to understand and apply research approaches as well as to assess the strengths and weaknesses of each method. Unique in its practical approach and with insights from active researchers, this book is required and recommended reading for advanced undergraduate and postgraduate students studying research methods as a core module within business and management courses. It is also a useful tool for PhD students and academics within the discipline. Online support materials include PowerPoint slides.

Copyright:

2024

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9781003803386

Related ISBNs:

9780367620653, 9780367620646, 9781003107774

Publisher:

Taylor and Francis

Date of Addition:

12/08/23

Copyrighted By:

selection and editorial matter, Pantea Foroudi and Charles Dennis

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Reference, Business and Finance, Social Studies

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Pantea Foroudi

Edited by:

Charles Dennis