Air Travel Industry: Theories, Methods and Recent Issues (Routledge Frontiers of Business Management)

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Synopsis
As the air travel industry begins to emerge from the COVID-19 restrictions, new research must be undertaken to survey the changing business landscape. This book examines existing air travel literature, illustrates the current theories in the field, and suggests research methods for integrating them in fieldwork. The book begins by surveying the landscape of air travel research and examining key theoretical frameworks such as grounded theory, institutional theory, prospect theory, and the theory of planned behavior. It then explores when qualitative and quantitative research methods are appropriate for use in air travel research, and how they can be applied successfully. Gathered contributors from Southeast Asia and the Middle East highlight some of the latest issues, including the impacts of COVID-19 on airfreight, airline catering, and passenger perceptions of security and safety. Future directions for research are also proposed. This book will appeal to researchers and postgraduate students in the fields of air transport or aviation management, tourism marketing, and consumer behavior.
Copyright:
2023

Book Details

Book Quality:
Publisher Quality
Book Size:
250 Pages
ISBN-13:
9781000905786
Related ISBNs:
9781003379461, 9781032459707, 9781032459691
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
selection and editorial matter, Azizul Hassan, Nor Aida Abdul Rahman and Nurhayati Mohd Nur
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Travel, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Azizul Hassan
Edited by:
Nor Aida Abdul Rahman
Edited by:
Nurhayati Mohd Nur

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