High-Profit Selling: Win the Sale Without Compromising on Price

By: Mark Hunter

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Synopsis: This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. By explaining how short-term strategies are destructive to the long-term sustainability of a business, High-Profit Selling helps salespeople instead focus their energy on &“profit sales&” that successfully execute product price increases while maintaining and strengthening current customer relationships.In this invaluable resource, you&’ll learn:how to avoid negotiating, actively listen to customers,match the benefits of products or services with customers&’ needs and pains,confidently communicate value,and ensure prospects are serious and not shopping for price.Too many salespeople believe that a sale at any price is better than no sale at all. High-Profit Selling teaches them to do away with this logic and instead make sales that satisfy and add value to both the client and company.