Firm Internationalization: Intangible Resources and Development (Routledge Frontiers in the Development of International Business, Management and Marketing)

By: Sophie Nivoix and Christian Marcon

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Synopsis: In a fast-moving, globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject. The book offers a comprehensive analysis of the theoretical and practical aspects of using and developing intangible resources when a firm expands its international business operations. The book also sheds light on the understanding of various dimensions of intangible resources and their impacts on the efficiency and sustainability of firms. To investigate these issues, the book addresses topics that have usually either not been given enough attention, hence not sufficiently investigated, or not yet been researched at all. It refers to a broad variety of issues, including theoretical and empirical aspects of the role of intangible assets in firm internationalization. These include the reticular resources implemented by international management, methods of mobilizing cultural resources internationally, as well as the specifics of small and medium-sized enterprises in various country contexts, particularly in emerging economies. Firm Internationalization: Mobilization of Intangible Resources will be valuable reading for scholars, researchers, and academics in the fields of international business and strategic management in particular.

Book Quality:: Publisher Quality
Book Size:: 254 Pages
ISBN-13:: 9781000938265
Related ISBNs:: 9781032536958, 9781032534381, 9781003413202
Publisher:: Taylor and Francis
Date of Addition:: 01/05/24
Copyrighted By:: selection and editorial matter, Sophie Nivoix and Christian Marcon
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Sociology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Sophie Nivoix
Edited by:: Christian Marcon