Business Digital Transformation: Selected Cases from Industry Leaders (1st ed. 2024)

By: Alex Zarifis and Despo Ktoridou and Leonidas Efthymiou and Xusen Cheng

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Synopsis: Digital transformation involves the union of technological change and innovative technologies and is about constant innovation, evolution and acceleration. While it is true that technology is an enabler of digital transformation, transformation often involves people, process, and technology. This collected volume addresses organizational challenges and pitfalls experienced during the implementation of, and experimentation with, digital transformation. The collection reveals examples, experiences, and best practices in the business sector where the grounds of digital transformation were set. The contributors provide taxonomies as well as historical points of digital transformation in the business sector, along with their impact on selected corporate entities, as well as including cases and best practices from industry leaders. The interrelation among people, technology needs, and organizational structures are the major themes of this edited book. It will be of great value to students and scholars of digital business, innovation, strategic management and sustainability.