The Garment Economy: Understanding History, Developing Business Models, and Leveraging Digital Technologies (1st ed. 2023) (Springer Texts in Business and Economics)

By: and and and and

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Synopsis
This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives discuss the cotton industry in India, Bangladesh, Greece, and Central Asia, which help trace the evolution of the clothing industry during the 20th century. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models. Several business models are explained; topics covered include blue ocean strategy, the unstitched market, the luxury sector, access-based consumption, and ethics. Among other topics explored are the future retail experience, consumer value creation, technology, and the impact of virtual atmospheres. The book also includes helpful case studies in understanding the country and culture-specific nuances of the clothing business.
Copyright:
2023

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9783031333026
Related ISBNs:
9783031333019
Publisher:
Springer International Publishing
Date of Addition:
Copyrighted By:
The Editor
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Social Studies
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Michelle Brandstrup
Edited by:
Léo-Paul Dana
Edited by:
Daniella Ryding
Edited by:
Gianpaolo Vignali
Edited by:
Myriam Caratù

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