Emotion By Design: Creative Leadership Lessons from a Life at Nike
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- Synopsis
- Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike&’s singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider&’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman&’s three favorite guiding principles:Creativity is a Team SportDare to be RememberedLeave a Legacy, Not Just a MemoryOver the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike&’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design. With fascinating stories about Nike&’s most famous campaigns, EMOTION BY DESIGN shares Hoffman&’s philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.
- Copyright:
- 2022
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781538705582
- Related ISBNs:
- 9781538705599
- Publisher:
- Grand Central Publishing
- Date of Addition:
- 01/11/24
- Copyrighted By:
- Greg Hoffman
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Self-Help, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.