Marketing Real People, Real Choices
By: and and
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- Synopsis
- Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows you how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know. These include value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and highlights how the concepts you learn in class apply directly to your own personal marketing plan. With this text, you'll take an active approach to understanding marketing through decision making and be well equipped to tackle what's happening in the world of marketing today.
- Copyright:
- 2023
Book Details
- Book Quality:
- Excellent
- Book Size:
- 650 Pages
- ISBN-13:
- 9780136810384
- Publisher:
- Pearson Books
- Date of Addition:
- 01/31/24
- Copyrighted By:
- Pearson Education Limited
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Daproim Africa
- Proofread By:
- Daproim Africa
- Usage Restrictions:
- This is a copyrighted book.