Corporate Communication: Concepts and Practice

By: Jaishri Jethwaney

Sign Up Now! Already a Member? Log In
You must be logged into Bookshare to access this title. Learn about membership options, or view our freely available titles.

Synopsis: Corporate Communication: Concepts and Practice—a comprehensive and engaging textbook—helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a “sense of being,” on the one hand, and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors. Some of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts, and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in governmental policies and industry trends to aid students adapt to the contemporary business environment and become industry-ready. This book will be of great interest to students and researchers working in the areas of corporate communication, organizational communication, journalism, mass communication, communication studies, public relations, and human resource management.

Book Quality:: Publisher Quality
ISBN-13:: 9781003852094
Related ISBNs:: 9781032694719, 9781032694702, 9781032537238
Publisher:: Taylor and Francis
Date of Addition:: 02/13/24
Copyrighted By:: Jaishri Jethwaney, The right of Jaishri Jethwaney to be identified as author of this work has been asserted in accordance with sections
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Social Studies, Language Arts, Law, Legal Issues and Ethics, Communication
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.