Reputation Management: The Future Of Corporate Communications and Public Relations (PRCA Practice Guides)

By: and

Sign Up Now! Already a Member? Log In
You must be logged into Bookshare to access this title. Learn about membership options, or view our freely available titles.

Synopsis
A good reputation is vital to success in business and in life. Organizations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term reputation is based on reality and behavior, short term examples of organizations and individuals building unfair advantage can be seen all around us. Despite this, reputation remains an often misunderstood and neglected asset.

In Reputation Management: The Future of Corporate Communications and Public Relations, Tony Langham argues that reputation management is the future incarnation of public relations and corporate communications. Featuring specially commissioned essays, as well as exclusive interviews with leading CEOs, influencers and celebrities, the book covers issues as diverse as fake news, AI, James Bond, cyber security and internet bullying. Also included are contributions from thirty-nine of the world’s leading reputation managers who exclusively reveal the time they made the most difference to an organization's reputation.

Copyright:
2019

Book Details

Book Quality:
Excellent
Book Size:
307 Pages
ISBN-13:
9781787566095
Publisher:
Emerald Publishing Limited
Date of Addition:
Copyrighted By:
© 2019 Emerald Publishing Limited
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Law, Legal Issues and Ethics, Communication
Submitted By:
170
Proofread By:
170
Usage Restrictions:
This is a copyrighted book.

Reviews

No Rating Yet