Face Value: The Consumer Revolution and the Colonizing of America
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- Synopsis
- The Industrial Revolution was previously understood as having awakened an enormous, unquenchable thirst for material consumption. People up and down the social order had discovered and were indulging in the most extraordinary passion for consumer merchandise in quantities and varieties that had been unimaginable to their parents and grandparents. It was indeed a revolution, but a consumer revolution at the start.In Face Value, Cary Carson expands and updates his groundbreaking earlier work to address the intriguing question of how Americans became the world’s consummate consumers. Prior to the rise of gentry culture in eighteenth-century North America, there was still a decided sameness to people’s material lives. About mid-century, though, a lust for fancy goods, coupled with social aspiration, began to transform American society.Carson here addresses the intriguing question of how Americans developed the reputation for avid consumption. Both elegantly written and engagingly argued, the book reveals how the rise of the gentry culture in eighteenth-century North America gave rise to a consumer economy.
- Copyright:
- 2016
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 312 Pages
- ISBN-13:
- 9780813939384
- Related ISBNs:
- 9780813939360, 9780813939377
- Publisher:
- University of Virginia Press
- Date of Addition:
- 02/23/24
- Copyrighted By:
- the Rector and Visitors of the University of Virginia
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- History, Nonfiction
- Grade Levels:
- Graduate Student
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.