Crossing the Chasm
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- Synopsis
- Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
- Copyright:
- 1991
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780061795862
- Related ISBNs:
- 9780060517120
- Publisher:
- HarperCollins
- Date of Addition:
- 12/14/12
- Copyrighted By:
- Geoffrey A. Moore
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.