Tourism: The Business of Hospitality and Travel (Sixth Edition)

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Synopsis
The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective–examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling.

The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

Copyright:
2018

Book Details

Book Quality:
Excellent
Book Size:
452 Pages
ISBN-13:
9780134484488
Publisher:
Pearson Education, Limited
Date of Addition:
Copyrighted By:
© 2018 by Pearson, Inc.
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Travel, Business and Finance
Submitted By:
170
Proofread By:
170
Usage Restrictions:
This is a copyrighted book.

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