Employer Branding for Competitive Advantage: Models and Implementation Strategies (ISSN)

By: Geeta Rana and Shivani Agarwal and Ravindra Sharma

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Synopsis: This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories.This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.

Book Quality:: Publisher Quality
Book Size:: 204 Pages
ISBN-13:: 9781000362268
Related ISBNs:: 9781000362220, 9780367650964, 9781000362183, 9781003127826
Publisher:: CRC Press
Date of Addition:: 03/02/24
Copyrighted By:: selection and editorial matter, Geeta Rana, Shivani Agarwal, and Ravindra Sharma
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Technology, Law, Legal Issues and Ethics, Mathematics and Statistics
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Geeta Rana
Edited by:: Shivani Agarwal
Edited by:: Ravindra Sharma