An Integrated Approach to New Food Product Development
By: and and
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- Synopsis
- Today's rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, to secure financial solvency, food and beverage companies must continually define, develop, and market new products. This comprehensive volume integrates all aspects of the physical food and beverage product development cycle and provides perspectives on how to optimize each component of the new product equation in the food industry. It discusses both the technical and the marketing sides, emphasizing the necessity for a combined focus of both the product/process and the people/market. The inclusion of case studies makes the book suitable for a classroom text or a professional reference.
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 503 Pages
- ISBN-13:
- 9781040077870
- Related ISBNs:
- 9781420065534, 9781420065558, 9781466528345, 9780429191657, 9781138198388
- Publisher:
- CRC Press
- Date of Addition:
- 03/03/24
- Copyrighted By:
- Taylor and Francis Group, LLC
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Technology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Howard R. Moskowitz
- Edited by:
- I. Sam Saguy
- Edited by:
- Tim Straus
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- by Howard R. Moskowitz
- by I. Sam Saguy
- by Tim Straus
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- in Technology