An Integrated Approach to New Food Product Development

By: Howard R. Moskowitz and I. Sam Saguy and Tim Straus

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Synopsis: Today's rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, to secure financial solvency, food and beverage companies must continually define, develop, and market new products. This comprehensive volume integrates all aspects of the physical food and beverage product development cycle and provides perspectives on how to optimize each component of the new product equation in the food industry. It discusses both the technical and the marketing sides, emphasizing the necessity for a combined focus of both the product/process and the people/market. The inclusion of case studies makes the book suitable for a classroom text or a professional reference.

Book Quality:: Publisher Quality
Book Size:: 503 Pages
ISBN-13:: 9781040077870
Related ISBNs:: 9781420065534, 9781420065558, 9781466528345, 9780429191657, 9781138198388
Publisher:: CRC Press
Date of Addition:: 03/03/24
Copyrighted By:: Taylor and Francis Group, LLC
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Technology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Howard R. Moskowitz
Edited by:: I. Sam Saguy
Edited by:: Tim Straus