Contemporary Marketing and Consumer Behaviour in Sustainable Tourism (Routledge Critical Studies in Tourism, Business and Management)

By: Maria Palazzo and Pantea Foroudi

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Synopsis: This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for sustainable tourism development, emphasizing the involvement of various stakeholders such as communities, local residents, visitors, organizations and governments.With an international perspective, this interdisciplinary book specifically examines the human aspects of environmental change, covering topics like smart growth; heritage; place identity, place image, and reputation; technology and innovation; life-cycle thinking and circular economy; waste management; ecosystems and global change; transitions to low-carbon economy; etc. The book raises several original research questions about the essential nature of sustainable tourism in the post-pandemic era, aiming to fill knowledge gaps and drive transformative change. Offering a blend of theoretical insights and practical case studies, this book is valuable for students, researchers and academics in business management, marketing, communication and tourism, as well as for managers and decision-makers.

Book Quality:: Publisher Quality
Book Size:: 248 Pages
ISBN-13:: 9781040001219
Related ISBNs:: 9781032483511, 9781003388593, 9781040001141
Publisher:: Taylor & Francis
Date of Addition:: 03/11/24
Copyrighted By:: selection and editorial matter, Maria Palazzo and Pantea Foroudi
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Travel, Business and Finance
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Maria Palazzo
Edited by:: Pantea Foroudi