Carter G. Woodson: History, the Black Press, and Public Relations (EPub Single) (Race, Rhetoric, and Media Series)

Synopsis

This study reveals how historian Carter G. Woodson (1875-1950) used the black press and modern public relations techniques to popularize black history during the first half of the twentieth century. Explanations for Woodson's success with the modern black history movement usually include his training, deep-rooted principles, and single-minded determination. Often overlooked, however, is Woodson's skillful use of newspapers in developing and executing a public education campaign built on truth, accuracy, fairness, and education. Burnis R. Morris explains how Woodson attracted mostly favorable news coverage for his history movement due to his deep understanding of the newspapers' business and editorial models as well as his public relations skills, which helped him merge the interests of the black press with his cause.Woodson's publicity tactics, combined with access to the audiences granted him by the press, enabled him to drive the black history movement--particularly observance of Negro History Week and fundraising activities. Morris analyzes Woodson's periodicals, newspaper articles, letters, and other archived documents describing Woodson's partnership with the black press and his role as a publicist. This rarely explored side of Woodson, who was often called the "Father of Black History," reintroduces Woodson's lost image as a leading cultural icon who used his celebrity in multiple roles as an opinion journalist, newsmaker, and publicist of black history to bring veneration to a disrespected subject. During his active professional career, 1915-1950, Woodson merged his interests and the interests of the black newspapers. His cause became their cause.

Copyright:

2017

Book Details

Book Quality:

Publisher Quality

Book Size:

200 Pages

ISBN-13:

9781496814081

Related ISBNs:

9781496820136, 9781496814074

Publisher:

University Press of Mississippi

Date of Addition:

03/22/24

Copyrighted By:

University Press of Mississippi

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

History, Nonfiction, Biographies and Memoirs, Social Studies

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.