Foundations of Business Communication: Rhetoric for Business Professionals

By: and and and and

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Synopsis
Foundations of Business Communication: Rhetoric for Business Professionals, was written by the faculty of BUS 102 to provide a resource to help you in BUS 102, in your other FSB courses, and in your professional career. - Chapter 2: Business Communication Today explains the importance of effective communication in today's globally networked workplace and defines the characteristics of effective business communication. - Chapter 3: Rhetoric in Business Communication introduces the key concepts and strategies of rhetoric, the art and practice of effective communication. You will learn how to analyze the rhetorical situation of business communication so that you can craft effective messages appropriate for your purpose, audience, and context. - Chapter 4: Delivering Oral Communications examines the rhetoric of oral delivery, strategies for organizing oral communications, and design tips for presentation visuals. The primary focus is on extemporaneous presentations, but oral communications in other business contexts are also considered. - Chapter 5: Developing Business Relationships explains how to introduce yourself within business communities and how to frame requests that establish goodwill with your audience(s). This chapter also has tips for writing business emails. - Chapter 6: Business Communication Processes provides guidelines for the composing process for a variety of oral and written communications. - Chapter 7: Planning for the Job Search offers an overview of the job search communication process, from locating position announcements and networking to interviewing and job acceptance communications. - Chapter 8: Writing Cover Letters has information and advice on how to write a cover letter that will stand out to prospective employers. The assignment scenario focuses on opportunities available to early career college students, and from this project many students have found excellent summer internships and jobs. - Chapter 9: Collaborating and Communicating as a Team builds from the work on collaboration begun in BUS 101 and delves into the specifics of how to research, write, and present as a team. - Chapter 10: Reporting Your Findings examines the structure of formal recommendation reports and provides foundational strategies for how to narrate and represent qualitative and quantitative data. - Chapter 11: Making Recommendations explains how to deliver credible recommendations in writing and orally that are clear, concise, and thorough. - Chapter 12: Looking Back, Moving Forward covers the importance of reflective analysis for transferring learning from your first-year experiences into FSB's upper division core and major courses and on into your professional careers.
Copyright:
2018

Book Details

Book Quality:
Excellent
Book Size:
191 Pages
ISBN-13:
9781617405297
Publisher:
Van-Griner Publishing
Date of Addition:
Copyrighted By:
Miami University
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Education, Communication
Submitted By:
Worth Trust
Proofread By:
Worth Trust
Usage Restrictions:
This is a copyrighted book.

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