Social Media War 2021: Snap vs. Facebook vs. TikTok
By: and
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- This case explores the competitive war between Snap, Facebook, and TikTok in 2021. The strategic focus is on Snapchat: how should it respond to the emergence of TikTok, and how should it compete with the dominant competitor in its space - Facebook. The case examines the history of Snap, its emerging threat from TikTok, and its on-going struggles to become profitable in the shadow of intense competition from Facebook, and especially Instagram. Looking at strategy from the perspective of Snap CEO, Evan Spiegel, the case asks whether Snap should seek new demographics to grow the user base, explore alternative business models such as WeChat, differentiate itself with augmented reality, or focus on privacy to distinguish itself from the competition. The context of these strategic choices is how do you win in a world with strong network effects and much larger competitors.
- Copyright:
- 2021
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 03/30/24
- Copyrighted By:
- HBS
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.