Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations

By: Robert Ebo Hinson and Ishmael Mensah and George Kofi Amoako and Esi Akyere Mensah and Isaac Coffie and Eddy Khosa

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Synopsis: Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.

Book Quality:: Publisher Quality
ISBN-13:: 9781040009925
Related ISBNs:: 9781040009895, 9781032688480, 9781032688473, 9781032688497
Publisher:: Taylor & Francis
Date of Addition:: 04/05/24
Copyrighted By:: Robert E. Hinson, Ishmael Mensah, George Kofi Amoako, Esi Akyere Mensah, Isaac Sewornu Coffie & Eddy Khosa
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Travel, Business and Finance
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.