Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It

Synopsis

'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut________________­­­­­­­­­­­­­­­­­­­­­­­Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.________________'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

Copyright:

2021

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9780241456019

Related ISBNs:

9780241992623, 9780241456002

Publisher:

Penguin Books Ltd

Date of Addition:

04/12/24

Copyrighted By:

Jane Cunningham and Philippa Roberts

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Art and Architecture, Business and Finance, Social Studies, Communication

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.