The Creative Economy: How People Make Money from Ideas
By:
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- Creativity is the fastest growing business in the world.Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include:Invent yourself. Be unique.Own your ideas. Understand copyright, patents and IP laws. Treat the virtual as real, and vice versa.Learn endlessly: borrow, reinvent and recycle.Know when to break the rules.Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.
- Copyright:
- 2003
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780141977041
- Related ISBNs:
- 9780141977034
- Publisher:
- Penguin Books Ltd
- Date of Addition:
- 04/12/24
- Copyrighted By:
- went all the way to the American Supreme Court in
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Entertainment, Nonfiction, Business and Finance, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
Reviews
Other Books
- by John Howkins
- in Entertainment
- in Nonfiction
- in Business and Finance
- in Communication